Advertising is at the heart of just about any business, big or small. Whether it’s through the typical word-of-mouth tactic or the TV ad, there is a need put out information about your products and services. It is also how you get new customers and update old ones in a bid to retain them. In this day where traditional media and social media are more or less integrating into each other, there are lots of options available. Here is a list from smallbusiness.chron.com to give you an idea of what you can use.
If your product features a notable innovation, or has an unusual feature, write a press release. Alternatively, stage an event to release your new product and write a news release about the event.
Develop a creative TV ad and run it at a time when your target audience will most likely be watching. Film your own ad, purchase a pre-made ad and record a voiceover or enlist the help of a commercial production company. Just make sure it’s entertaining and looks professional.
Advertise on your local radio station, or a larger station if your budget allows. Make sure your voice captures attention and presents the type of character you want people to associate with your business. Otherwise, enlist the help of a friend or professional.
Magazines let you easily target a particular audience – just pick the trade or consumer publication they read most. You’ll tend to reach a more affluent audience with magazines, too. Newspapers and regional magazines let you reach the audience in your area. Consider a full-page ad for maximum impact, choosing a design that entertains or makes people pause to think.
Always carry business cards and brochures for your product and be prepared to pitch your product to any receptive audience. Attend social events and talk about what you offer, giving a card and brochure to each person you talk with.
Connect with other professionals who serve a similar customer base but aren’t competing with you. Agree to post their link on your website if they post yours on their site. Connect with friends and acquaintances on social networks after developing a page for your business or a professional profile. Send notices about sales, your new product and responses to it.
Use online ad placement services such as Google AdSense, which target customers searching for a similar topic. Place ads on informational websites, such as online magazines, that feature topics related to your business.
Develop easy-to-read content for your website, incorporating commonly searched for terms in your writing. Join site submission networks like Digg, where you submit links to your content. Submit quality links to other sites so you’ll get higher ratings, too. Consider writing a blog or e-newsletter, doing a podcast or producing instructive YouTube videos.
Start a direct-mailing campaign by sending letters to clients or potential customers. Consider sending coupons or highlighting the product feature that your target audience will find most important. As Robert Grede says in his book “Naked Marketing,” consider sending out different letters that emphasize different aspects of the product, such as price and quality, to find out what works. The U.S. Postal Service’s website provides tools for launching your campaign.
Attending local, regional and even national events will help you connect with many potential customers. Conduct demonstrations on how to use the product or perform a related task and talk with as many attendees as possible.
What means will you use for your advertising? Share the ones you’re definitely implementing in your marketing strategy with the hashtag #MyStartUpJourney