If you’ve been a digital marketer or Social Media Manager for a while, you have probably come across loads of blogs announcing the best time to post on Social Media. These studies and revelations have no doubt been quite helpful for you. There is one factor though that you need to keep in mind whenever you decide on the best timing for your content – There is no one global recommendation.
There is no “one-size-fits-all” solution. Within the digital space there are different industries in different geographical areas. The question you should ask is what time work’s best for my industry? Here is a suggestion from Buffer.com with regards to the biggest Social Network, Facebook…
The best time to post depends on a number of factors that are specific to every business: What’s your industry? What location is audience based? When are they online? Are you sponsoring your post? …instead of looking for a universal ‘best time to post’, maybe we should be focusing specifically on when is the best time for your brand to post.
There’s more content shared to Facebook than any of us could ever consume, and as such, Facebook’s News Feed algorithm helps to determine what is shown to us every time we open up Facebook… Whenever you post to Facebook, you’re essentially competing against at least 1,500 others post for a place in the News Feed and timing is only one of a number of factors that determines which content appears.
So, when should you post to Facebook? A couple of strategies you can try
If there’s no ‘best’ time to post, how do you decide when to share your content to Facebook?
To answer this question, I feel like there are two approaches we could use:
- When your data tells you
- When it’s relevant
1. When your data tells you
When it comes to marketing and digital strategy, the best data is always your own. And, thankfully, Facebook has a ton of data available for all page owners and admins. A comprehensive understanding of your own audience on Facebook and how your content is performing will bring more success, than generic insights drawn from studies on a wide variety of Pages from a range of industries and brands.
2. When it’s relevant
This one is a little less scientific. But some content will work best in-the-moment or at a time when it’s most relevant. A great example of this is the content many sports teams share to Facebook to update fans on the scores or breaking news.
For your business, the same can also be true. Some pieces of content will perform best when they’re relevant. For example, the best time to share content related to the launch of your new product tends to be directly following the announcement. Or if you had an advert on a local TV station, it’s best to create and share social content around the same time that it’s broadcast.
That being said, take the time to look at your stats. No one thing works the same for everyone, so your audience’s response would be the best way to gauge what to do.
Share your thoughts with us in the comments section below or on Social Media (@MRXtotheWorld).